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Yahoo Index Update Under Way

Posted by Melanie Phung on Wednesday, May 23, 2007 at 11:38 am

Tim Mayer of Yahoo told Search Engine Land to “expect minor changes” in Yahoo’s organic listings over the next few days. Things should settle into place by Friday, according to Mayer.

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Category: Yahoo

January 2007 Search Market Share – ComScore

Posted by Melanie Phung on Monday, February 26, 2007 at 10:01 pm

ComScore recently released its January figures for search engine market share among U.S. Internet users.

According to comScore’s research, Google captured 47.5% of the U.S. search market, gaining 0.2 points from the previous month. Yahoo maintained its second place ranking with 28.1% of U.S. searches, but lost 0.4% from the previous month. With a slight gain, Microsoft search was used for 10.6% of U.S. searches. Ask Network and AOL Time Warner claimed about half that with 5.2% and 5.0% respectively.

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Category: Data,Yahoo

December Search Stats – comScore and Compete

Posted by Melanie Phung on Tuesday, January 16, 2007 at 9:45 pm

According to just-released data from Compete, Google continues to gain search market share at everyone else’s expense (yawn, what else is new), everyone but AOL that is. Now there’s a twist. Is AOL the little search engine that could? Well, no. While it’s market share might not have declined last month, it’s still in a distant fourth place, with no hope of catching up, unless something dramatic happens in the search landscape. And then there’s the issue of AOL not using proprietary search technology.

ComScore released its own market share findings this week as well. According to comScore’s press release,

In December 2006, Google Sites captured 47.3 percent of the U.S. search market, gaining 0.4 share points from the previous month. Yahoo! Sites grew 0.3 share points, maintaining its second place ranking with 28.5 percent of U.S. searches, followed by Microsoft Sites (10.5 percent), Ask Network (5.4 percent) and Time Warner Network (4.9 percent).

ComScore further says, “Americans conducted 6.7 billion searches online in December, up 1 percent versus November. Annual growth rates in search query volume remained strong with a 30-percent increase since the same month a year ago.”

More info on these data at Danny Sullivan’s Search Engine Land.

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Category: Data,Google,Yahoo

Never Mind the Yahoo-MSN Rumor

Posted by Melanie Phung on Monday, May 15, 2006 at 9:21 am

iMedia Connection explains what those Microsoft-acquiring-part-of-Yahoo rumors were about:

Yahoo CEO Terry Semel told the Financial Times that his company declined Microsoft’s attempt to buy a stake in Yahoo.

The discussions between Yahoo and Microsoft took place during Microsoft’s use of Yahoo’s search technology, reported the Financial Times. Microsoft switched to Google Inc. as its search technology partner from Yahoo.

Semel told the paper that although Yahoo talked with Microsoft co-owning some of their search, the final decision was not to sell.

“I will not sell a piece of search– it is like selling your right arm while keeping your left; it does not make any sense,” Semel said at an event at Syracuse University.

Darn, that would have made things really interesting. On the other hand, Microsoft would have crushed the life and soul out of innovation (Resistance. Is. Futile.) and Yahoo is doing some pretty interesting things with social media (and doing them better) than Google.

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Category: Yahoo

Rumors of Microsoft-Yahoo Collaboration

Posted by Melanie Phung on Saturday, May 6, 2006 at 5:15 pm

Microsoft and Yahoo have been holding clandestine talks about teaming up to challenge Google, according to a leaked memo. Despite launching and then relaunching and then half-launching/renaming their search engine, and many months worth of saber rattling, is Microsoft conceding defeat, admitting that it has no hope of beating Google in the search game by itself?

The WSJ reports, that there are two factions within Microsoft — those who think Microsoft should build their search empire themselves, and those who think it makes more sense to buy something. And who better than Yahoo (certainly the AOL thing wouldn’t have done the trick) — Yahoo is the #2 search company, with lots of traffic and a search engine that actually presents decent results.

Search Engine Watch’s Danny Sullivan says:

The Wall Street Journal cites the hiring of Steve Berkowitz by Microsoft as perhaps being a tipping point. I’d certainly agree. Steve is the first serious outside person Microsoft has brought in for its battle in the search wars. Bringing him on was a big sign that what Microsoft has been trying to do internally hasn’t been working — and so something radical such as an Ask or Yahoo acquisition might be in order.

According to WebProNews, “Yahoo has its improved search advertising relevance algorithms in testing with ‘Project Panama.’ Sometime soon, Yahoo may bring Panama in from the cold of Scandinavia, and test it in the United Kingdom this summer.” And Microsoft has been putting its energies into paid search to rival Yahoo/Overture and Google.

“Ballmer told Microsoft’s employees that the company would make ‘heavy investments’ in Internet search. “[O]ur goal is to create the Web’s largest advertising network, giving us an engine that will enable us to monetize our services and compete against Google,’ Ballmer wrote.”

So all that bravado from Gates about taking down Google, then, appears to have been borne not out of confidence in its technology innovations, but rather possible aquisitions. Or so it looks to me.

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Category: Yahoo