All About Content

More Searching, Less Communicating

Posted by Melanie Phung on Monday, February 18, 2008 at 2:15 pm

According to Nielsen NetRatings and the Online Publishers Association, the proportion of time users are spending on search-related activities increased noticeably at the end of 2007, at the expense of communication activities like email and IM.

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Category: Data,User Behavior

Internet/Search/User Behavior Data, Stats, Reports

Posted by Melanie Phung on Wednesday, February 13, 2008 at 12:17 am

So I’m finding myself putting together a lot of PowerPoint presentations lately, and that has necessitated a search for interesting data and charts. Of course, the data that are publicly available (i.e., free) are always almost exactly what I need, but never exactly what I’m looking for. If I’m looking for info on B2C search spending, for example, inevitably I find awesome data on B2B search spending. Or, if I’m looking for top search destination categories, I’ll find data on categories experiencing the most search growth year over year, but no totals.

But I figure all those hours spent looking at search engine usage factoids should at least result in a blog post.

Need data on online user behavior, search engine market share stats, e-commerce or Internet industry research? Start here:

I’ve created a search on Rollyo for web stats, so if you’re looking for a specific piece of data, try limiting your search just to these sources.

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Category: Data,Industry Buzz,User Behavior

Library Vs. Internet – Which Do People Consult More?

Posted by Melanie Phung on Monday, February 11, 2008 at 10:33 pm

True or False: Members of Gen Y are less likely to use libraries to find answers to problems than previous generations.

According to Pew, millenials are actually the leading users of libraries for help solving problems, as well as more general patronage.

Another insight from the December 2007 study is that more people turn to the Internet than consult experts or family members to provide information and resources for answers to common problems (with the exception of some specific topics such as health, thank Heavens).

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Category: Data,User Behavior

2007 Search Statistics

Posted by Melanie Phung on Thursday, February 7, 2008 at 3:36 pm

ComScore’s Year in Review press release seems to underscore the principle that the rich keep getting richer: Google, of course, saw more gains, as did Wikipedia (which some conspiracy theorists seem to think is in cahoots with Google somehow) and Craigslist.

Facebook traffic jumped 81% year over year to 34.7 million visitors, now that registration is open to non-students (including quite a few pets, if Stewie’s ever growing circle of Facebook friends is any indication).

The release goes on to say that “the top-gaining site categories in 2007 reflected trends in both the online and offline worlds. The politics category grabbed the top position, gaining 35%, as the 2008 presidential election and primary season kicked into high gear.” Not to be outdone by current events of any gravity, sites devoted to celebrity entertainment news, “from Britney Spears’ meltdowns to Anna Nicole Smiths death,” kept up with an equally impressive 32% increase in visitors.

In total — including all searches for Britney, Anna Nicole and even “poop porn” — more than 113 billion core searches were conducted in the U.S. last year, with Google representing a 56% share of the market.

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Category: Data,Google,Social Media,User Behavior

Search Engine Market Share for May 2007

Posted by Melanie Phung on Wednesday, June 20, 2007 at 9:07 pm

Nielsen//NetRatings today reported its market share data for the top 10 search engines. Google, no surprise, continues to lead with Nielsen NetRatings reporting 4.03 billion searches having been conducted on Google last month. That translates to nearly 45% year over year growth and 56.3% of total U.S. market share.

Yahoo Search is in second place with a little over 1.5 billion searches and 21.5% of the total. MSN trails a distant third with only 8.4% of all U.S. searches conducted on the Windows Live search engine. Rounding out the top 5 search engines are AOL Search and Ask.com, with 5.3% and 2.5% of search market share, respectively.

At the bottom of the list is the search aggregator Dogpile, which saw fewer net searches than the previous year, with year over year growth a -10.6%.

HitWise, a competing market research firm, also released its May search data today. According to HitWise, in May Google captured a whopping 65.1% of all U.S. searches, up from 59.3% last year. The number of searches attributed by HitWise to Yahoo are in line with Nielsen’s data: 20.9%, a figure that’s down slightly from May 2006. And MSN/Live Search garnered 8.4% of searches, down from 12.1% of marketshare 12 months prior.

Ask.com fared a little better based on HitWise data, with 3.9% of the market compared to 2.5% that Nielsen reported. Either way, IAC’s Ask.com continues to lose market share to the bigger players.

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Category: Data,Google,User Behavior,Yahoo