All About Content

Quote of the Week: Links Are Not Bad

Posted by Melanie Phung on Friday, December 19, 2008 at 8:29 pm

John Andrews, always thought-provoking, has a great piece on affiliate links vis-a-vis Google.

He ends with:

The FTC is a consumer advocate,not Googleā€™s private police force.

Don’t let Google scare you into thinking their rules are “the law”. By law, you don’t need to disclose your affiliate links. You don’t need to put nofollow on your links either… by law. As John’s post explains, links are not bad for consumers and don’t need to be sanitized. The stuff you do to your links you do for Google, not for the FTC. If they imply otherwise, that’s pure Google FUD.

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Category: Quote of the Week

Quote of the Week: Like Riding a Bicycle

Posted by Melanie Phung on Monday, December 15, 2008 at 12:59 am

Quadzilla draws an apt analogy when confronted with the question of how to succeed in search or the MMO niche, one that precisely sums up my own thinking on the matter:

ā€?How do I ride a bicycle?ā€¯

Thatā€™s what I hear when people ask me how to make money on the web or to rank in Google. The best way to learn is to get on the bike and start peddling. Youā€™ll fall at first, but eventually you should get it. I can describe the basics and warn of some pitfalls, but in the end you gotta just try it to learn how.

Don’t get me wrong — you can read, read, read everything there is about the subject, talk to the experts, take courses, read reviews of products that are supposed to help, watch videos of people diagramming the mechanics … but until you’re actually doing it, it’s all just theoretical. You don’t ride a bicycle by talking (or blogging) about it.

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Category: Quote of the Week

Quote of the Week: SEO Secrets

Posted by Melanie Phung on Wednesday, November 12, 2008 at 4:25 pm

In a post last month, Michael Martinez of SEO Theory debunked his favorite myths about SEO myths, including the oft-repeated bromide that there’s no such thing as proprietary SEO knowledge:

“There ARE SEO secrets and if you think there aren’t, that just means you dont have any.”

Heh heh. Bravo! (But for the naive, please don’t mistake any cloudy snake oil for SEO secret sauce.)

Go check out the post for more myths that aren’t myths.

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Category: Quote of the Week

Quote of the Week: the Centripetal Web

Posted by Melanie Phung on Monday, October 20, 2008 at 8:04 pm

This week Nicholas Carr (author of Is Google Making Us Stupid, a piece from The Atlantic I pointed out previously) waxes philosophic about the centripetal forces of the Web, how Google offers the course of least resistance, and how the rich get richer when it comes to the attention economy on the Internet:

…the “long tail” remains an elegant and instructive theory, but it already feels dated, a description of the web as we once imagined it to be rather than as it is. The long tail is still there, of course, but far from wagging the web-dog, it’s taken on the look of a vestigial organ. Chop it off, and most people would hardly notice the difference. On the web as off it, things gravitate toward large objects. The center holds.

The whole paragraph about how Wikipedia “first sucks in content from other sites, then it sucks in links, then it sucks in search results, then it sucks in readers” is worth quoting extensively as well, but rather than cutting and pasting all that is quote-worthy from that article into this post, I’m going to encourage you to spin off in a different direction and read the piece in its entirety.

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Category: Quote of the Week

Quote of the Week: Resistance Is Futile

Posted by Melanie Phung on Tuesday, July 1, 2008 at 10:22 am

“When the Net absorbs a medium, that medium is re-created in the Net’s image.”

According to the current issue of The Atlantic, the Web

…injects the mediumā€™s content with hyperlinks, blinking ads, and other digital gewgaws, and it surrounds the content with the content of all the other media it has absorbed. A new e-mail message, for instance, may announce its arrival as weā€™re glancing over the latest headlines at a newspaperā€™s site. The result is to scatter our attention and diffuse our concentration.

Jumping Brain

Jumping Brain image by Emilio Garcia

The author laments that he’s finding it increasingly difficult to read books or anything of substantive length — it’s just too hard to concentrate. As someone who used to read voraciously but now loses patience with anything longer than a thousand words, I sympathize.

The more time we spend on the web, the more it changes the way we process information… the Internet is remaking our brains in its image. Resistance appears to be futile.

Read the article (yep, the whole thing… as in all 4173 words, with only a few hyperlinks and a couple of dropcaps to distract you from all that endless type.)

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Category: Quote of the Week