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30% of Cell Phone Users Search the Net on Their Phones

Posted by Melanie Phung on Tuesday, May 8, 2007 at 6:45 pm

A study released last month determined that only 30% of Internet users access the mobile Internet on their devices. The study is based on a series of focus groups and a survey of 1,001 mobile users. Of those who do surf the mobile Web, a whopping 75% use mobile search. No stats on how many people actually do any shopping from their cell phone. My guess is close to zero. (Surfing an e-commerce site and entering your credit card info on a PDA would be the suck.)

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Category: Data,Mobile Content,User Behavior

Consumer Spending on Mobile Data

Posted by Melanie Phung on Monday, February 26, 2007 at 10:11 pm

ZDNet research shows that consumer spending on mobile data services (including cellular data transport, messaging and content) will ramp from $125 billion in 2007 to just over $200 billion by 2011.

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Category: Mobile Content