All About Content

Threadwatch Is Shutting Down

Posted by Melanie Phung on Tuesday, June 26, 2007 at 7:46 pm

A while back I asked the question, how does a blog (or blog-like site) bow out gracefully? Not sure if this works for most sites, but this is how Aaron Wall did it on Threadwatch: Closing Threadwatch This Friday. That’s right, Threadwatch is going away (in part because Aaron’s friends shamelessly spammed him?).

Comments Off on Threadwatch Is Shutting Down

Category: Industry Buzz

Sendori Takes Domain Squatting Further

Posted by Melanie Phung on Monday, May 21, 2007 at 10:07 am

Domain squatting is becoming more sophisticated. Companies like Sendori are going beyond parking AdSense ads on good web real estate, instead opting to lease their in-demand domains to the highest bidder. The winner of a Sendori auction gets the domain to redirect to his own site.

It’s a service big brands will want to take advantage of (this being the next best thing to actually being able to buy the domain from the squatter) but I have a real problem with it.

The domain owner is basically just a parasite. They add nothing of value. Sendori has no interest in selling the domain, because they get to hold on to all the control. It’s not like the other company will want to build links or brand recognition for that URL since it doesn’t own it and that would be doing the equivalent of major remodeling on a rental unit — not a good investment.

Companies like Sendori are basically just holding those good domains hostage. Well… on the bright side, at least if they are redirecting to other sites those URLs won’t just be ugly, AdSense-stuffed (and often misleading) landing pages.

More from TechCrunch.

Comments (4)

Category: Domains,Industry Buzz

Search Fatigue, Seriously?

Posted by Melanie Phung on Wednesday, April 11, 2007 at 10:05 pm

Oh woe is the plight of the searcher. I didn’t know how bad it was until I read about this article: Search Fatigue: Finding a Cure for the Database Blues.

Apparently search engine users are suffering from a malady called search fatigue.

Search fatigue, according to the author Jeffrey Beall, is “a feeling of dissatisfaction when search results do not return the desired information”. Yikes!

I expect it to be listed in the next version of the Diagnostic and Statistical Manual of Mental Disorders (although the DSM-IV isn’t going to see a revision until 2011, according to Wikipedia).

But what about search marketing fatigue, a feeling of dissatisfaction when search engine optimization efforts do not return top-3 results for targeted keywords? As soon as that’s covered under worker’s comp, I’m putting in for permanent disability.

Comments (5)

Category: Industry Buzz,User Behavior

SEO Is Not Rocket Science

Posted by Melanie Phung on Wednesday, January 24, 2007 at 8:02 pm

Things that are true:

  1. SEO is not rocket science
  2. SEO is not brain surgery
  3. Brain surgery is not rocket science
  4. Apples are not oranges
  5. Oranges have no need for SEO, rocket science OR brain surgery
  6. SEO cannot guarantee profit
  7. Excellent, “100% White Hat SEO” is no guarantee of profit either
  8. Black Hat SEO works sometimes, sometimes it doesn’t
  9. Hats can be stylish, with the right outfit
  10. Stirring up idiotic controversy about how SEO is irrelevant compared to paid search (or vice versa) is sure to generate heated conversations, publicity that can last weeks if not more, and links to your site.



Comments (2)

Category: Contextual Ads,Industry Buzz,search marketing

Google-YouTube Conspiracy Theory

Posted by Melanie Phung on Wednesday, November 1, 2006 at 10:31 pm

Conspiracy theories about Internet abound, but here’s one that doesn’t involve Google in cahoots with the CIA or invading UFOs.

Based solely on an anonymous posting on Mark Cuban’s blog (Blog Maverick), industry is now discussing whether its possible that Google paid off media companies to keep them from going after its recently acquired video-sharing site YouTube on copyright issues.

An unnamed source emailed Cuban, who posted it on Blog Maverick as something he felt was semi-credible, to say that Google agreed to pay a flat $500 million to media companies that had wanted to sue YouTube for copyright infringement.

The media companies would turn their attention away from YouTube to pursue other multimedia sharing sites hosting copyrighted material. This would allow YouTube ample time to remove infringing material safe in the knowledge that their competitors won’t be able to keep offering the good stuff either. Because let’s face it, what draws traffic to YouTube and sites like it is not the home videos of cats doing somersaults but stuff that you really ought to be paying to see.

As for the second gunman… The deal would allegedly screw artists and performers out of their fair share of royalties and allow the media companies to pocket the entirety offer.

This theory comes right on the heels of 1) Cuban saying anyone who buys YouTube is a moron, and 2) Google buying YouTube.

So, the revised analysis is as follows: anyone who buys YouTube is a moron, unless they’ve already conspired with their would-be opponents beforehand.

Read the email to Cuban.

A previous Blog Maverick post on the subject:
The Coming Dramatic Decline of YouTube

Comments Off on Google-YouTube Conspiracy Theory

Category: Google,Industry Buzz