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Sitelinks on Subdomains and Subdirectories

Posted by Melanie Phung on Friday, January 16, 2009 at 11:16 am

A while back there was a lot of talk of subdomains being abused for SEO and how people thought Google was going to start treating subdomains more like site folders (aka subdirectories), instead of separate web sites. That didn’t make a ton of sense to me; after all, if a site is using subdomains to spam the SERPs, shouldn’t Google discount those subdomains? Treating them like folders doesn’t solve the underlying problem.

The truth is, some subdomains ARE completely separate sites — just look at sites hosted on blogging platforms. Google understands that, and in the examples below is even showing Sitelinks on subdomains.

notlarrysabato SiteLinks 081215

I have yet to see subfolders on a site get their own Sitelinks.

For more info on Google sitelinks, check out my older post on what factors influence Sitelinks and how anchor text is chosen, as well as Eric Lander’s excellent Sitelinks research.

Anyone have examples of Sitelinks for subdirectories? Or know something specific about how Google may treat blog hosts differently?

UPDATE: Okay, that’s what happens when I blog from the hip. Just got tipped off on examples of each. Big thanks to @rishil and @streko for these examples.  Screenshots up momentarily.

Sitelinks for a subdomain (on a site that’s not an obvious authority site, e.g.

Sitelinks for subdirectories:


Comments (12)

Category: Blogging,Google,Indexing,Social Media

SEO Porn

Posted by Melanie Phung on Thursday, January 31, 2008 at 4:30 pm

Sebastian is running a little test (I love tests!) on whether Google indexes references to password-protected content. So in the name of science, I’m happy to link to his collection of SEO Porn.

He warns the page is NSFW so I haven’t looked, but when I think of “SEO Porn” it makes me think of how I use the term “data porn.” I.e., it’s not optimizing porn pages (which would be Porn SEO), but rather something that only SEO geeks would drool over — like a vast collection of Matt Cutts blogcasts where we get to watch him do site audits or something.

Update: February 1, 2008
The result: MSN sucks

Update 2, March 3, 2008:
Sweet, I rank #2 and #3 in Google for the term [SEO porn].

Comments (1)

Category: Indexing

The Stupid Filter

Posted by Melanie Phung on Tuesday, December 18, 2007 at 11:52 am

Thanks to SEO Hack for this tidbit:

Software engineers told Fortune magazine in November that they are constructing a filter to eliminate stupid messages to online forums and bulletin boards. Lead researcher Gabriel Ortiz said his team had compiled a database of idiotic comments and that the new software would detect unintelligible remarks and either alert the writer to fix them or divert the message to the recipient’s “junk mail.” Easy dumb messages to filter: those with the tacky, immature repetition of a closing consonant, e.g., “That thing is amazinggggg!!!” More difficult: how to treat sarcasm and irony, in that smart writers sometimes deliberately use dumb statements to mock other writers.

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Category: Indexing

Some Info Shouldn’t Be Search-Optimized

Posted by Melanie Phung on Sunday, October 23, 2005 at 7:05 pm

To make up for yesterday’s bad advice, a real tip: did you know that you can type “inurl:password” into the Google search box to find all URLs that contain a password string? Hopefully you’re not entering your passwords into unencrypted forms, but the “inurl” operator is just one of many tools available to searchers and hackers alike.

And it’s one of the examples given in the useful but not-too-overwhelming October 4 SEO Chat article: Hiding Your Sensitive Data From Google and the World.

A Richness of Embarrassment
Don’t worry; the powers that be over at the Googleplex are aware of the security issues. CNet published sensitive information on Google exec Eric Schmidt in July — to demonstrate how easy it is to find such information using the Google search engine. In response to which the search giant blacklisted CNET reporters for a year. (What got less publicity is that Google eventually backed down after a few months.)

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Category: Indexing