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Internet/Search/User Behavior Data, Stats, Reports

Posted by Melanie Phung on Wednesday, February 13, 2008 at 12:17 am

So I’m finding myself putting together a lot of PowerPoint presentations lately, and that has necessitated a search for interesting data and charts. Of course, the data that are publicly available (i.e., free) are always almost exactly what I need, but never exactly what I’m looking for. If I’m looking for info on B2C search spending, for example, inevitably I find awesome data on B2B search spending. Or, if I’m looking for top search destination categories, I’ll find data on categories experiencing the most search growth year over year, but no totals.

But I figure all those hours spent looking at search engine usage factoids should at least result in a blog post.

Need data on online user behavior, search engine market share stats, e-commerce or Internet industry research? Start here:

I’ve created a search on Rollyo for web stats, so if you’re looking for a specific piece of data, try limiting your search just to these sources.

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Category: Data,Industry Buzz,User Behavior

Library Vs. Internet – Which Do People Consult More?

Posted by Melanie Phung on Monday, February 11, 2008 at 10:33 pm

True or False: Members of Gen Y are less likely to use libraries to find answers to problems than previous generations.

According to Pew, millenials are actually the leading users of libraries for help solving problems, as well as more general patronage.

Another insight from the December 2007 study is that more people turn to the Internet than consult experts or family members to provide information and resources for answers to common problems (with the exception of some specific topics such as health, thank Heavens).

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Category: Data,User Behavior

2007 Search Statistics

Posted by Melanie Phung on Thursday, February 7, 2008 at 3:36 pm

ComScore’s Year in Review press release seems to underscore the principle that the rich keep getting richer: Google, of course, saw more gains, as did Wikipedia (which some conspiracy theorists seem to think is in cahoots with Google somehow) and Craigslist.

Facebook traffic jumped 81% year over year to 34.7 million visitors, now that registration is open to non-students (including quite a few pets, if Stewie’s ever growing circle of Facebook friends is any indication).

The release goes on to say that “the top-gaining site categories in 2007 reflected trends in both the online and offline worlds. The politics category grabbed the top position, gaining 35%, as the 2008 presidential election and primary season kicked into high gear.” Not to be outdone by current events of any gravity, sites devoted to celebrity entertainment news, “from Britney Spears’ meltdowns to Anna Nicole Smiths death,” kept up with an equally impressive 32% increase in visitors.

In total — including all searches for Britney, Anna Nicole and even “poop porn” — more than 113 billion core searches were conducted in the U.S. last year, with Google representing a 56% share of the market.

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Category: Data,Google,Social Media,User Behavior

Journalists Look to Blogs for Ideas, Perspectives

Posted by Melanie Phung on Friday, January 11, 2008 at 5:19 pm

Lee Odden reports on a new study by Omnicom Group’s Brodeur and Marketwire about how journalists use blogs.

He reports on WebProNews that:

  • Over three quarters of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue
  • Nearly 70% of all reporters check a blog list on a regular basis
  • One in four reporters (27.7%) have their own blogs
  • About one in five (16.3%) have their own social networking page
  • Almost half of reporters (47.5%) say they are “lurkers”
  • Over half said that blogs were having a significant impact on the ā€?toneā€¯ (61.8%) and “editorial direction” (51.1%) of news reporting
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Category: Blogging,Data

Female Execs Have Better Career Presence Online

Posted by Melanie Phung on Monday, September 24, 2007 at 4:29 pm

Well there’s a switch

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Category: Data