All About Content

Sitelinks on Subdomains and Subdirectories

Posted by Melanie Phung on Friday, January 16, 2009 at 11:16 am

A while back there was a lot of talk of subdomains being abused for SEO and how people thought Google was going to start treating subdomains more like site folders (aka subdirectories), instead of separate web sites. That didn’t make a ton of sense to me; after all, if a site is using subdomains to spam the SERPs, shouldn’t Google discount those subdomains? Treating them like folders doesn’t solve the underlying problem.

The truth is, some subdomains ARE completely separate sites — just look at sites hosted on blogging platforms. Google understands that, and in the examples below is even showing Sitelinks on subdomains.

notlarrysabato SiteLinks 081215

I have yet to see subfolders on a site get their own Sitelinks.

For more info on Google sitelinks, check out my older post on what factors influence Sitelinks and how anchor text is chosen, as well as Eric Lander’s excellent Sitelinks research.

Anyone have examples of Sitelinks for subdirectories? Or know something specific about how Google may treat blog hosts differently?

UPDATE: Okay, that’s what happens when I blog from the hip. Just got tipped off on examples of each. Big thanks to @rishil and @streko for these examples.  Screenshots up momentarily.

Sitelinks for a subdomain (on a site that’s not an obvious authority site, e.g. video.google.com):

Sitelinks for subdirectories:

and

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Category: Blogging,Google,Indexing,Social Media

Journalists Look to Blogs for Ideas, Perspectives

Posted by Melanie Phung on Friday, January 11, 2008 at 5:19 pm

Lee Odden reports on a new study by Omnicom Group’s Brodeur and Marketwire about how journalists use blogs.

He reports on WebProNews that:

  • Over three quarters of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue
  • Nearly 70% of all reporters check a blog list on a regular basis
  • One in four reporters (27.7%) have their own blogs
  • About one in five (16.3%) have their own social networking page
  • Almost half of reporters (47.5%) say they are “lurkers”
  • Over half said that blogs were having a significant impact on the ā€?toneā€¯ (61.8%) and “editorial direction” (51.1%) of news reporting
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Category: Blogging,Data

Get Thee Thy Own Domain

Posted by Melanie Phung on Sunday, May 13, 2007 at 6:49 pm

I was just taking another tour of the Blogsvertise FAQs and came across this little tidbit:

“We are no longer approving WordPress blogs [for inclusion in the Blogsvertise program] because WordPress has made the decision to delete blogs with paid content on them. Sorry, please consider submitting another blog for consideration.”

It struck me as way over the top that WordPress would just start deleting accounts because it contained paid links and I was surprised I hadn’t picked up any stories about this before, given that I follow the industry very carefully. I did some digging around and found this item from November.

The WordPress terms of service include several restrictions on what can be posted, including: “the Content is not spam, and does not contain unethical or unwanted commercial content designed to drive traffic to third party sites or boost the search engine rankings of third party sites.”

After another read-through I determined that you’re not allowed to use their hosting and domain if you’re going to use your blog for commercial purposes; but that it’s fine to use the WordPress publishing platform to post paid content, affiliate links and that type of stuff to a blog that’s on your own domain and host.

This actually seems quite fair to me. If you’re going to be using up their bandwidth, I don’t think it’s unreasonable for them to ask that you not profit off a service they provide to you for free.

Whether you’re intent on monetizing your blog, or you just want to be seen as credible, you absolutely need to get your site onto its own domain. If you’re successful — apparently you can earn up to $10,000 in a month with PayPerPost — the domain registration and hosting fees will absolutely pay for themselves.

Click here for more info about Domain Name Registration.

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Category: Blogging,Paid Content

Female Bloggers Dodge Harassment, Threats

Posted by Melanie Phung on Tuesday, May 1, 2007 at 11:26 pm

Very disturbing article in the Washington Post yesterday. According to Sexual Threats Stifle Some Female Bloggers, “women, who make up about half the online community, are singled out in more starkly sexually threatening terms — a trend that was first evident in chat rooms in the early 1990s and is now moving to the blogosphere.”

The author of the wonderful blog Creating Passionate Users is facing death threats. She’s just one of innumerable numbers of women who have stopped blogging or participating in online communities because of intimidation and sexual threats. The moral dilemma for me is that she says the more attention she’s getting, the worse it gets. I’m struggling over whether we other bloggers should drop the subject entirely and get her name out of the spotlight. But this is an important issue to me and I think it needs to be discussed — and nothing I say or don’t say will change this situation. What makes some people so vile? And what is it about the anonymity of the Web that turns already-vile people into full-blown sociopaths? And, specifically, whence this hostility toward women? And why?!

Some people critize female bloggers who decide to exit the space after being threatened and harassed as being thin-skinned; they say it’s “just talk”. I think those people probably have pretty poor instincts.

It reminds me of an interesting aphorims I read once: In The Gift of Fear (a book I haven’t read but have seen referenced many times), Gavin De Becker says that at core, men are afraid that women will laugh at them; and at core, women are afraid men will kill them.

I don’t know anyone who’s laughing.

Updated May 7, 2007:
Slate has an article that mirrors some of my thoughts on the issue (i.e., why “just ignore it” isn’t an actual solution to the problem).

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Category: Blogging,User Behavior

Blogger’s Block

Posted by Melanie Phung on Thursday, April 19, 2007 at 8:38 pm

Just haven’t been able get into a blogging mood lately. There’s plenty of interesting stuff going on (Google’s new ad inventory and its DoubleClick acquisition, Matt Cutts’ war on paid links, Stephen Colbert’s latest Internet coup…) but if I’m not in the mood to blog I’m not going to force it.

But I’m just taking a little break, not phasing out the blog. Which reminds me of another topic I’ve wanted to address: what is a good exit strategy for a blog? One of the blogs I follow for professional reasons just seems to have stopped updating regularly, if at all. This was a large blog with a strong audience and quite a bit of ad revenue. In another example, a blog I tried to start for work wasn’t getting any support internally and a decision was made to let it die. In neither case was anything posted to let readers know. Does anybody ever actually have an exit strategy for their websites or blogs?

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Category: Blogging