http://www.all-about-content.com Interesting things going on in SEO, online marketing, Web content... Fri, 05 Sep 2008 21:30:07 +0000 http://backend.userland.com/rss092 en 3M Corporation is attempting to generate buzz for its sticky notes product with a user-generated content promotion about creative ways to use Post-it Notes. The displays promoting the contest -- prominently displayed in Staples, Office Max, Office Depot and other office supply stores across the country -- features a photo ... http://www.all-about-content.com/2008/09/3m-carjacks-postit-note-jaguar.html Google just released a service called Google Insight, which is basically data porn for marketers. Good-bye WordTracker, ComScore Compete and whatever other hodge podge of free tools we've made due with over the years; now we can be even more dependent on the GOOG. Google Insight compares (normalized against a ... http://www.all-about-content.com/2008/08/insights-into-signal-and-noise.html Long ago, when I was a freshman in college, I took a sales job for a company called Vector Marketing -- a business you may know of second hand even if you've never heard their name. If you've ever heard jokes about college kids selling Cutco knives door-to-door you've heard ... http://www.all-about-content.com/2008/07/direct-sales-lessons-for-seo.html What do you need to be a good SEO consultant? Besides a modicum of skills, that is. Answer: Good clients. Aaron Wall perfectly outlines why providing quality SEO consulting is much harder than simply being good at SEO: "Most prospective SEO customers are not ranked well because their businesses are unremarkable and ... http://www.all-about-content.com/2008/07/good-seo-consulting-starts-with-good-clients.html You don't see me posting about "how to do social media" a lot because I think it's one of those things that gets talked about to death by so-called social media marketers who seem to think their job is to win a popularity contest on the likes of Digg, Twitter, ... http://www.all-about-content.com/2008/07/how-not-to-use-social-media.html "When the Net absorbs a medium, that medium is re-created in the Net's image." According to the current issue of The Atlantic, the Web ...injects the medium’s content with hyperlinks, blinking ads, and other digital gewgaws, and it surrounds the content with the content of all the other media it has ... http://www.all-about-content.com/2008/07/internet-remakes-the-medium.html I've redesigned and migrated All About Content from self-hosted Blogger to self-hosted WordPress this morning (and by "I", I of course mean "someone much smarter than me, on my behalf") and such things never go off flawlessly. So expect things to be kinda-sorta broken for a little bit. Some of the ... http://www.all-about-content.com/2008/06/short-note-about-the-redesign.html In lieu of actually writing original content, I'll continue just posting clever things other people write and hope it'll be enough to make you believe I'm still "maintaining" this blog :) This week's quote of the week: If you are a Web 2.0 company in today's Web you really need to ask ... http://www.all-about-content.com/2008/05/being-liked-by-scoble-isnt-business.html This probably doesn't rise to the level of "quote of the week" but it was pretty funny. Hat tip to Let Teddy Win for pointing out the opening paragraph of InternetRetailer.com's article on duplicate content: Search engine web crawlers constantly check for new content to index on web sites, which can ... http://www.all-about-content.com/2008/05/duplicate-content-irony-irony.html "Just 'cos you work on the internet, and Twitter happens to be on the internet, does not mean Twitter is work." - Matt Davies From 21 Reasons Twitter is Bullshit. And I think I just killed a kitten.ShareThis http://www.all-about-content.com/2008/05/quote-of-week-now-get-back-to-work.html