All About Content

About Melanie Phung

Melanie Phung is a digital marketing strategist, who heads up Orange Spark Digital, an SEO and content strategy agency.

She got her start in the search engine optimization industry when she was in charge of SEO for a publicly traded e-commerce company, where her main focus was the company’s flagship shopping site Wirefly.com. Wirefly was the largest online retailer of cell phones from all major U.S. cell phone carriers and one of HitWise’s Top 5 Electronics Shopping Sites on the Web. Under her direction, the company’s websites gained top 3 rankings for many of the vertical’s most competitive keyword terms, resulting in millions of dollars in incremental revenue from organic search.

She also headed SEO efforts at PBS, where she was responsible for SEO and content strategy for the award-winning PBS.org site and its producing partners and affiliate stations, consulted on World Bank projects to achieve 500%-plus growth in organic traffic to the client’s websites, and led content strategy for a fast-growing DC e-commerce startup.

Speaking engagements have included CONFAB, Digital East, Internet Summit Raleigh, and Dallas Digital Summit.

To learn more about how Melanie can help your company achieve its digital goals, please contact her at Orange Spark Digital.