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Google Plus Brand Pages in the SERPs

Posted by Melanie Phung on Monday, November 14, 2011 at 6:37 pm

Ok, so you’ve got a brand page on Google+; now you’re wondering how that will appear in Google’s search engine results.

Last week I speculated it might be ┬ásimilar to how Google Profiles show up for individual users, but today I noticed this integration (screenshow below) of a Google+ brand page directly underneath the brand’s website. Note how the SERP pulls the posted G+ status updates right into the results page, as well the +1 counts and the number of comments for those posts.

You can “add to Circles” right from the SERP if you’re logged in.

Screen shot 2011-11-14 at 5.30.58 PM

 
This display isn’t limited to pages you’ve added to your circles, since it shows up even if you’re logged out.

Google+ Brand Pages in the SERPs

So far I’ve only seen this treatment for “verified” accounts, but not on every verified account.

There’s been a lot of speculation about what will differentiate Google’s new social platform from Facebook, and why a brand would bother maintaining a separate preference. I think this is just the beginning of an aggressive push by Google to provide value to brands (or give a competitive disadvantage to brands that aren’t using Google+).

Comments (2)

Category: Google,Social Media

2 Comments

Comment by Brent

Made Monday, 14 of November , 2011 at 7:23 pm

Nice to finally see an example in the serps. It will be interesting to see the growth.

Comment by Peter Stringer

Made Tuesday, 15 of November , 2011 at 1:31 am

Not to say “I told you so”, but I predicted this last week in my blog…Really, the power of Google+ for brands is not as a social network and gathering millions of followers, but controlling search results. After all, that’s what Google is all about…

http://www.peterstringer.com/2011/11/why-a-google-brand-page-could-be-more-important-than-your-facebook-page/

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