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Revving Up with RedEngine Digital

Posted by Melanie Phung on Tuesday, February 17, 2009 at 1:07 pm

When faced with scary economic times, the instinct is often to dig in, batten the hatches, hunker down and try to stay safe… in other words, play it conservative.

The other option is to seek out and embrace new challenges.

And with that by way of intro, I have some news to share: I’ve left New Media Strategies, the national leader in digital PR and word of mouth marketing for Fortune 500 companies, to go much smaller and deeper.

Starting at the end of the month, I’ll be joining the team at RedEngine Digital, an integrated marketing firm that specializes in online marketing for nationally acclaimed non-profits, associations and businesses. Offerings include SEO, paid search, A/B testing, online fundraising, membership acquisitions, and email marketing — all with an eye on running highly profitable campaigns.

As RedEngine’s new Director of SEO and Online Marketing, my responsibilities will include search engine optimization (naturally), strategic marketing and social media… and the RED website. I’ll be able to have direct, quantifiable impact against specific goals; there’s something exhilarating about being held accountable by hard numbers. Even better, clients include non-profits that advocate for issues and causes I can get passionate about.

What does this mean for this blog? Expect nothing to change. I’ll probably maintain the same erratic publishing schedule, with posts varying in quality from lame to surprisingly not terrible, on subjects ranging from the blog itself to banal observations about the state of the industry. 😉 Keep in mind that the really juicy stuff doesn’t get published here. I still won’t blog about my clients, “amazing SEO secrets”, or industry news already being covered ad nauseum on other SEO sites, although I might start blogging more about issue-related or cause marketing.

For more frequent updates, your best bet is to follow me on Twitter, where I do drop a few nuggets of knowledge (usually from other people). And if you’re interested in what RedEngine Digital can do to turbo charge your marketing efforts, get in touch and let’s chat.

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