Posted by Melanie Phung on Friday, January 16, 2009 at 11:16 am
A while back there was a lot of talk of subdomains being abused for SEO and how people thought Google was going to start treating subdomains more like site folders (aka subdirectories), instead of separate web sites. That didn’t make a ton of sense to me; after all, if a site is using subdomains to spam the SERPs, shouldn’t Google discount those subdomains? Treating them like folders doesn’t solve the underlying problem.
The truth is, some subdomains ARE completely separate sites — just look at sites hosted on blogging platforms. Google understands that, and in the examples below is even showing Sitelinks on subdomains.
I have yet to see subfolders on a site get their own Sitelinks.
For more info on Google sitelinks, check out my older post on what factors influence Sitelinks and how anchor text is chosen, as well as Eric Lander’s excellent Sitelinks research.
Anyone have examples of Sitelinks for subdirectories? Or know something specific about how Google may treat blog hosts differently?
Sitelinks for a subdomain (on a site that’s not an obvious authority site, e.g. video.google.com):
Sitelinks for subdirectories:
Sorry, the comment form is closed at this time.