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Quote of the Week: Links Are Not Bad

Posted by Melanie Phung on Friday, December 19, 2008 at 8:29 pm

John Andrews, always thought-provoking, has a great piece on affiliate links vis-a-vis Google.

He ends with:

The FTC is a consumer advocate,not Googleā€™s private police force.

Don’t let Google scare you into thinking their rules are “the law”. By law, you don’t need to disclose your affiliate links. You don’t need to put nofollow on your links either… by law. As John’s post explains, links are not bad for consumers and don’t need to be sanitized. The stuff you do to your links you do for Google, not for the FTC. If they imply otherwise, that’s pure Google FUD.

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