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Please Stop Abusing the Term ORM

Posted by Melanie Phung on Wednesday, November 12, 2008 at 5:35 pm

Officially added to my list of pet peeves: blog posts about supposed online reputation management techniques or tools that simply describe how to find mentions of your (or your company’s) name on various web properties.

Vanity searches != managing your reputation.

I could write a whole blog post about better ways to define Online Reputation Management, but I think those three words should be pretty self explanatory. Whether or not you think social media engagement is critical to managing your reputation, at the very least let’s all agree that ORM requires doing something to influence how people perceive you.

Comments (1)

Category: Industry Buzz

1 Comment

Comment by Noni

Made Sunday, 16 of November , 2008 at 6:02 am

Reputation (online or offline) is important. For me, special techniques or tools are not required to be able to build a good and solid reputation. I just keep in mind the story about the boy who cried wolf. Telling lies and tall tales always have a habit of exploding back to your face after a while.

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