All About Content

Have You Found Jesus on My Blog?

Posted by Melanie Phung on Monday, November 24, 2008 at 11:54 am

We all know that panel data can produce some odd results when sample size is really small — exaggerating trends that in reality might not signify anything at all or missing some data altogether. In the case of reporting search traffic to my site, however, the panel data from seems to be pointing at something that really doesn’t exist.

Check it out: says that the term “Jesus Christ” is responsible for one quarter of my search traffic.

Obviously I don’t expect Compete’s free data to match my (also free) analytics program perfectly, but I can say with a lot of confidence that this data appears to be sampling something that can’t possibly exist.

Now before you go around decrying me as a heathen and a heretic, my point here isn’t that Jesus Christ doesn’t exist … simply that he certainly does not exist on this blog.

I’ve never, ever used the phrase “Jesus Christ” on this site. Until now, of course. No, in general I tend to favor exclamations like Jeebus! or Good Gawd! or Sweet Lawd Almighty!

Nor have I, to the best of my knowledge, ever been Googlebombed with that term.

In short: I do not rank, and there’s no reason for me to rank, for the search term [jesus christ] — And showing up in search results would seem to be a prerequisite for driving search traffic.

Here are the terms that drive search engine visits according to my analytics program (although no single term drives anywhere close to 25% of my search traffic):

See? No Jesus.

While I do use for research and competitive intelligence, I’m going to be taking their data with an ever larger grain of sand. Their data isn’t just skewed, in some cases it’s just patently wrong.

Post Script

The idea that someone looking for Jesus Christ would find Him on my blog struck me, frankly, as insane. But I hear He works in mysterious ways, so I’m just going to go ahead and go with it.

Jesus Christ Loves

Tagged: sacrilegious

Comments (14)

Category: Data,Navel-Gazing


Comment by SEO Hack

Made Monday, 24 of November , 2008 at 1:17 pm

i think you’ve uncovered the the fact that the Google is associating “Good Lawd Almight!” with haysooooos. as usual, excellent reporting, Ms. Phung.

Comment by David Smith

Made Monday, 24 of November , 2008 at 5:03 pm

Hilarious post!

Comment by A. Long

Made Tuesday, 25 of November , 2008 at 10:20 am

Thanks! You should send your “jesus” post to Compete to see what their explanation is. My hunch is it has something to do with the “allaboutX” sites in the SERPs for that term.

Comment by Andre Blackman

Made Tuesday, 25 of November , 2008 at 10:52 am

Wow…that is AWESOME. Who needs any kind of silly badge when you can brag about this? 😀

Comment by James Duthie

Made Wednesday, 26 of November , 2008 at 11:13 pm

Can you imagine how much traffic you’re going to get from the keyword now…!!

On a side note, I have unsubscribed from your blog because you discussed religion 🙂 (kidding)

Comment by Shontavia Griffin - Internet Entreprenurs

Made Wednesday, 26 of November , 2008 at 11:18 pm

LOL … This is Great.


Shontavia G.

Comment by g00gl3r

Made Thursday, 27 of November , 2008 at 8:28 pm

Has it got something to do with you being such an Angel? **blushes**

Comment by Kevin

Made Friday, 28 of November , 2008 at 5:23 am

LOL, this is hilarious… bravo for the post 🙂

Comment by Melanie Phung

Made Monday, 1 of December , 2008 at 10:12 pm

@g00gl3r – awww, I thought you’d forgotten about me. It’s been so long since you’ve come around these parts.

@James Duthie – I’m sorry, I’m sorry! I’ll go back to non-religious navel-gazing very soon. Is there anything in particular you’d like to see me blog about?

@Andre – my most brag-worthy accomplishment is having you as a friend!

@Anthony – Interesting theory. Someone should do a blog post about that. ahem *cough cough*

@SEOhack – you’ve been so quiet lately. When are we going to hear from the Hack again?

Comment by No BS SEM blog

Made Tuesday, 9 of December , 2008 at 9:40 pm

Last month, keyword number 7: seo porn – ummm… ok!

Comment by PeopleWord

Made Saturday, 13 of December , 2008 at 9:07 am

Really funny article.

Comment by Dave

Made Monday, 2 of February , 2009 at 6:37 am

Hilarious post! xD

Comment by steve booth

Made Saturday, 28 of February , 2009 at 4:43 pm

hi Melanie,
I just read about on another blog post this week (for the first time). I checked it for one of my sites and found the keyword info to be questionable at best, though I think the site is cool. I’m just not sure if it’s at all accurate. Anyway, your blog post is very timely. I posted a comment on the other blogger’s post with a link back here. His post, which I think is very good too, is here: ~ steve
PS. I just looked at your dates and realized this is an old post, but it and compete are new to me! 😉

Comment by Leo Dimilo

Made Saturday, 28 of February , 2009 at 4:58 pm


I reached this post through a suggestion on an article that I wrote. Just for the sake of me being lazy, I am going to reprint my comment here and see if it makes sense to you>…..

Hey Steve, Thanks for the link. In regards to phantom keywords, I had something similar happen to me a while back. I was ranking for an XXX rated long tail keyword that was actually getting me traffic on a particular site. I wasn’t sure what this was about. It wasn’t on my page or any part of my site. However, it was showing up in google’s webmaster tools and was driving roughly 20 visits a day, which at the time, was about a fourth of my traffic. I should state that the theme didn’t have anything to do with pornography. What was the deal?

I started doing a little research and realized that one of my commentators had a link that was going to a page that wasn’t porn but strongly hinted at it. Anyway, I deleted the comment and the keyword vanished. Pretty weird right? My hunch is that somehow keywords can come via neighborhoods that we link to, sometime erroneously. That is just a theory though. I can’t figure out any other way to explain it.

Once again, I am not stating the compete is accurate but could be used as a means to verify traffic.

In regards to automatically saving your information in the comment box and link luv, it appears that a couple of my plug-ins may not be playing nicely with each other. I am going to try to figure that one out next week when I have a moment.

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