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"The Algorithm" Says Good-Bye

Posted by Melanie Phung on Wednesday, March 5, 2008 at 10:29 am

Lisa Barone says a bittersweet (or maybe just bitter) good-bye to the little search engine that could. After chugging along in 4th or 5th place for so long and one utterly confusing ad campaign, Ask.com is giving up the ghost. Well, technically it is restructuring to “instead focus on a narrower market consisting of married women looking for help managing their lives” in the form of a Q&A site … but c’mon. That’s just sad. As Lisa says, there would be more dignity in just retiring the name.

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Category: Industry Buzz

1 Comment

Comment by SEO Hack

Made Thursday, 6 of March , 2008 at 4:32 am

it is pretty damned pathetic. just as people were ready to write off MSN (well, i was hoping they were)and there was talk that perhaps the big 3 actually included Ask, they turn out not to have the fortitude to do a damned thing. they should be embarrassed – for not having the balls to stick with it and fight as well as for pandering to such a narrow niche.

for shame.

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