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Journalists Look to Blogs for Ideas, Perspectives

Posted by Melanie Phung on Friday, January 11, 2008 at 5:19 pm

Lee Odden reports on a new study by Omnicom Group’s Brodeur and Marketwire about how journalists use blogs.

He reports on WebProNews that:

  • Over three quarters of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue
  • Nearly 70% of all reporters check a blog list on a regular basis
  • One in four reporters (27.7%) have their own blogs
  • About one in five (16.3%) have their own social networking page
  • Almost half of reporters (47.5%) say they are “lurkers”
  • Over half said that blogs were having a significant impact on the ā€?toneā€¯ (61.8%) and “editorial direction” (51.1%) of news reporting
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