All About Content

SEO Porn

Posted by Melanie Phung on Thursday, January 31, 2008 at 4:30 pm

Sebastian is running a little test (I love tests!) on whether Google indexes references to password-protected content. So in the name of science, I’m happy to link to his collection of SEO Porn.

He warns the page is NSFW so I haven’t looked, but when I think of “SEO Porn” it makes me think of how I use the term “data porn.” I.e., it’s not optimizing porn pages (which would be Porn SEO), but rather something that only SEO geeks would drool over — like a vast collection of Matt Cutts blogcasts where we get to watch him do site audits or something.

Update: February 1, 2008
The result: MSN sucks

Update 2, March 3, 2008:
Sweet, I rank #2 and #3 in Google for the term [SEO porn].

Comments (1)

Category: Indexing

Yahoo Weather Report

Posted by Melanie Phung on Friday, January 25, 2008 at 12:23 am

This week’s weather, according to the Yahoo Search blog. Check to see if a rankings shift is in your forecast.

Comments (2)

Category: Yahoo

How to Rock Web 2.0

Posted by Melanie Phung on Friday, January 11, 2008 at 9:08 pm

This week’s quote of the week comes courtesy of the SEOmoz blog. Jane Copeland complains about the lack of originality and general suckiness of most start-up sites trying to cash in on Web 2.0… still:

We made jokes about rounded corners over a year ago, but it seems that people still believe that if their site looks like an iPod, it will be an unbridled success.

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Category: Quote of the Week

In-House SEO Salary Survey

Posted by Melanie Phung on Friday, January 11, 2008 at 9:02 pm

SEMPO finally released the results of its first-ever In-House SEO Salary Survey. There were 656 completed surveys, which yielded these results:

  • 64% of the respondents have five years or less SEM experience.
  • 26% of respondents held Manager titles (though did not necessarily manage direct reports)
  • SEO Manager compensation clustered in the $60,000 to $90,000 range.
  • One-fifth of the salary survey’s respondents were either senior managers or directors with salaries in the range of $70,000 to $100,000 a year.

This survey shows tighter ranges (and gives a better idea of what a “normal” person can expect) than the SEOmoz salary survey from late 2006.

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Category: Industry Buzz

New Year, New Job

Posted by Melanie Phung on Friday, January 11, 2008 at 8:39 pm

Happy New Year. Just a quick update: I’ve resigned my in-house SEO job and accepted a Sr. SEO Manager position at New Media Strategies, an agency specializing in online intelligence and word of mouth marketing.

It’s an exciting opportunity for me to do exactly what I want to be doing at this point: to identify new opportunities/attract new clients, work on a variety of projects, and build an SEO practice from the ground up.

One of the last things I wanted to do before I start my new job is to help recruit for the in-house position I’m vacating.

Here’s what the company will need the ersatz SEO superstar to do:

Key Responsibilities of the Position:

  • Recommend and manage content development strategies.
  • Monitor trends in search engine algorithms and searcher behavior to identify new opportunities.
  • Optimize web pages including copy, meta tags, alt tags, and streamlining code for SEO.
  • Maximize the shelf space on search engine results pages (SERPs)
  • Deliver quantifiable results measured against concrete revenue goals
  • Work with development teams to improve site architecture for SEO
  • Educate developers and designers about factors that influence crawlability and rankings, allowing them to understand how their decisions impact SEO

It’s posted under the title SEO Manager on LinkedIn, where you can also apply. Oh, and by the way, if you’re curious about how much SEOs earn, the SEMPO in-house salary survey just came out.

I’m also taking on more freelance clients (obviously where the projects wouldn’t pose any conflicts of interests).

If you’re interested either in learning more about the SEO position or in hiring me for a small scale SEO contract project, look me up on LinkedIn and send me a message.

p.s. Take a look at these SEO interview questions to make sure you rock the interview.

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Category: Navel-Gazing