News from PubCon: Google is looking to reduce the occurance of subdomains in SERPs.
That doesn't sound nearly as exciting as "Google is going to start treating subdomains like directory folders when it comes to deciding how many results to show per page" as is implied in a recent Search Engine Roundtable post, but that's still pretty interesting news out of Vegas this week.
According to Matt Cutts, "in some circumstances, Google may move closer to treating subdomains as we do with subdirectories [sic]."
Either way, the characterization of this is a "filter" seems apt. Sites have long used and abused subdomains as a way to dominate the SERPs - rather than getting just 2 of the 10 spots on a results page, savvy webmasters have known that 5 subdomains on the same site can help you take up all 10 results on a page.
Time to start rethinking some strategy.
More on this in a bit...
Posted by Melanie Phung
Get RSS feed
Google Limiting Subdomains in SERPs
News from PubCon: Google is looking to reduce the occurance of subdomains in SERPs.
That doesn't sound nearly as exciting as "Google is going to start treating subdomains like directory folders when it comes to deciding how many results to show per page" as is implied in a recent Search Engine Roundtable post, but that's still pretty interesting news out of Vegas this week.
According to Matt Cutts, "in some circumstances, Google may move closer to treating subdomains as we do with subdirectories [sic]."
Either way, the characterization of this is a "filter" seems apt. Sites have long used and abused subdomains as a way to dominate the SERPs - rather than getting just 2 of the 10 spots on a results page, savvy webmasters have known that 5 subdomains on the same site can help you take up all 10 results on a page.
Time to start rethinking some strategy.
More on this in a bit...
Posted by Melanie Phung