All About Content

It’s the end of the month and I realized I’ve barely posted at all in the last few weeks. There are at least half a dozen posts started but never finished just sitting in the queue, but a heck of a lot of good that does anyone.

So, yeah, I’ve been pretty busy. Lotsa stuff going on at work. I can’t really talk about it (shhhh) but I’ll mention that I had to lay off two of my staff, which was really hard to do. I’m also spending more time on brand management (again) and product merchandising, the latter of which generates a greater sense of urgency going into the holiday season than SEO projects do. (Xmas SEO? Puh-leeze, we took care of that back in July. J/K)

Obviously the big SEO chatter this month was about the contentious paid links debate and the related issue of several major sites (like the WashingtonPost.com, for example) losing a lot of PageRank. Bruce Clay does a nice job of rounding up relevant posts on the subject here and here. If you haven’t been following the debate, you might want to start with Rand’s roundup of the links session at SES San Jose.

Other news some of you may find interesting is that Google seems to be changing the way it displays sitelinks (at least intermittently). Here’s an example of the new 8-link layout I’m seeing a lot in Google’s sitelinks:

I’m hopeful that I’ll be able to start blogging again more regularly soon, once the work drama subsides (assuming it does).