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How Search Engines Are Like Swingers

Posted by Melanie Phung on Saturday, October 13, 2007 at 10:19 am

This week’s quote of the week comes to us courtesy of Kevin Ryan of Search Engine Watch:

We know that search sites trade query induced traffic like swingers swapping wives. Each one offers the same basic operation but sometimes itā€™s that little variance in style or positioning that makes all the difference.

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Category: Quote of the Week

Disguising Affiliate Links on WordPress-Hosted Blogs

Posted by Melanie Phung on Tuesday, October 9, 2007 at 8:05 pm

In a post I did this summer, I mentioned that WordPress automatically strips out affiliate links (i.e., tags containing URLs it can identify as affiliate links) from blogs hosted by WordPress. Links from affiliate programs like LinkShare, for example, are pretty easy to spot because they pass through a LinkShare URL before taking the user to the merchant page. That’s for tracking purposes. (Commission Junction, on the other hand, masks its pass-through links so they are harder for WordPress to identify, and thus I’ve been able to add CJ links to my WordPress blog with no problem.)

If you’re a LinkShare affiliate and hosting your site on WordPress, getting those links into your posts is really simple. The truth is that you do not need to “copy and paste the code EXACTLY as you see it in the box” as LinkShare instructs.

You can simply disguise your affiliate links by using a service like urlTea (pronounced “Earl” like the tea) or tinyurl.com.

Replace each of the URLs in the HTML you’re supposed to copy and paste with tinyurls, including links to the tracking pixel, images, etc. and everything will work the way it’s supposed to. If you don’t know how to identify those in the code, just look for anything that starts with “http” – that’s the URL. Replace the whole address with the new shorter URL created via urlTea or tinyurl.

If you don’t care about tracking hits, only click-throughs, on plain text link elements, you don’t even need to do all that. Just identify the URL for the link, transform that URL with one of the above mentioned services, and use the new link in your blog posting with whatever anchor text you want (you don’t actually have to use the anchor text you’re given for the link to work).

Become a LinkShare affiliate
Create a WordPress blog.

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Category: Monetizing

"Google Is Truly Making People Retarded"

Posted by Melanie Phung on Monday, October 1, 2007 at 10:16 pm

Sorry for the political incorrectness in that title, but the guys over at Copyblogger sure know how to get your attention with powerful copywriting. I practically snorted coffee through my nose when I got to that line in the post titled Does Telling Someone to ā€?Click Hereā€¯ Actually Matter?.

“Google is truly making people retarded” is my quote of the week, both for making me laugh and for reminding us that everything is not always all about keyword optimization.

Click here to read the article.

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Category: Quote of the Week