Posted by Melanie Phung on Wednesday, July 18, 2007 at 9:45 pm
Last week I ran across something I hadn’t seen before with online account registrations. Askville (Amazon’s user-generated Q&A forum) requires a cell phone number during the account creation process! That makes it exponentially harder to create multiple user accounts. (Unique email addresses? Puh-leeze.)
According to an email I just got from Research and Markets (disclaimer, I can’t vouch for this market research firm):
U.S. mobile penetration levels are currently at around 80 percent. This translates into roughly 240 million subscribers.
And obviously (obviously?) cell phone adoption by the types of people who would sign up for an Amazon Askville account would be at least a little higher than this. So Amazon is banking that their users will have a cell phone number, and that they’d be willing to give it up. Otherwise they’d be alienating a lot of potential users in a space that’s already a little crowded.
Seems pretty obtrusive to me, but it is does address the problem of people creating multiple user accounts to game the system.
Is this the direction account registration is going to have to go?
Sorry, the comment form is closed at this time.