Posted by Melanie Phung on Monday, June 4, 2007 at 9:59 pm
One of the interesting tidbits from this morning’s discussion with Google’s Matt Cutts has to do with how Google diffuses a “Google bomb” (such as the ones that Stephen Colbert recently pulled off with “greatest living American” and “giant brass balls“).
The reason they crop up and then disappear suddenly (as opposed to never succeeding in the first place) does not include any editorial intervention — however suspicious it may look. That’s consistent with what they’ve always said, even when the “miserable failure” results had President Bush’s bio page at the top forever.
Apparently the algorithm that sniffs out Google bombs is not built into the regular ranking algorithm; it’s run separately and only once every couple of months.
Another (valuable?) insight from this conference: Vanessa Fox is a big Buffy the Vampire Slayer fan. (Updated June 15: Vanessa Fox is leaving Google!)
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