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Google Bomb Algorithm Separate From Ranking Algorithm

Posted by Melanie Phung on Monday, June 4, 2007 at 9:59 pm

One of the interesting tidbits from this morning’s discussion with Google’s Matt Cutts has to do with how Google diffuses a “Google bomb” (such as the ones that Stephen Colbert recently pulled off with “greatest living American” and “giant brass balls“).

The reason they crop up and then disappear suddenly (as opposed to never succeeding in the first place) does not include any editorial intervention — however suspicious it may look. That’s consistent with what they’ve always said, even when the “miserable failure” results had President Bush’s bio page at the top forever.

Apparently the algorithm that sniffs out Google bombs is not built into the regular ranking algorithm; it’s run separately and only once every couple of months.

Another (valuable?) insight from this conference: Vanessa Fox is a big Buffy the Vampire Slayer fan. (Updated June 15: Vanessa Fox is leaving Google!)

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Comments (2)

Category: Link Building,Spam

2 Comments

Comment by Paul

Made Friday, 8 of June , 2007 at 9:20 pm

Melanie,

I wish I was kidding about the desktop support/SEO. The sad thing is the guy who is managing their “Internet Marketing” was a kid I had to fire ages ago because frankly he just didn’t get it. This definitely confirmed that we made the right choice.

As for the Google Bomb Algo being a separate algo– I wonder how/if the algo differentiates from the “digg effect” via actual google bombs. More so I wonder if Google even cares about the difference.

Nice to hear from you again! Hope SMX treated you well.

Comment by Melanie Phung

Made Tuesday, 12 of June , 2007 at 10:01 pm

Hi Paul. Finding good people is definitely a challenge. I spent months and months recruiting for someone trainable.

For anyone wondering what the desktop support/SEO thing is about… it has to do with Paul’s post about the market for SEOs in St. Louis.

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