The porn industry has always been at the forefront of technology adoption (VCRs, the Internet, ...) so it should be no surprise that pornography is the most popular type of content on the Internet. But possibly not much longer.
According to recent HitWise data, visits to pornographic sites are dropping while visits to online communities are rising. The latter category includes sites like MySpace and Facebook... But come to think of it, the former probably does too!
The market research firm says that 13% of all website visits in the U.S. last year were to pornography sites, compared to only 7% to search engines. However -- and this is very interesting -- HitWise's clickstream data shows that, in Britain, porn traffic was already passed by search engine traffic last year.
Check out this article, even if only because it contains my favorite sentence of any Economist article ever: "[Second Life] Users must first buy genitalia for their avatars, who otherwise resemble Barbie and Ken dolls when unclothed."
Labels: user behavior
Posted by Melanie Phung
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Sex Sites Losing Steam?
The porn industry has always been at the forefront of technology adoption (VCRs, the Internet, ...) so it should be no surprise that pornography is the most popular type of content on the Internet. But possibly not much longer.
According to recent HitWise data, visits to pornographic sites are dropping while visits to online communities are rising. The latter category includes sites like MySpace and Facebook... But come to think of it, the former probably does too!
The market research firm says that 13% of all website visits in the U.S. last year were to pornography sites, compared to only 7% to search engines. However -- and this is very interesting -- HitWise's clickstream data shows that, in Britain, porn traffic was already passed by search engine traffic last year.
Check out this article, even if only because it contains my favorite sentence of any Economist article ever: "[Second Life] Users must first buy genitalia for their avatars, who otherwise resemble Barbie and Ken dolls when unclothed."
Labels: user behavior
Posted by Melanie Phung