All About Content

Blogger’s Block

Posted by Melanie Phung on Thursday, April 19, 2007 at 8:38 pm

Just haven’t been able get into a blogging mood lately. There’s plenty of interesting stuff going on (Google’s new ad inventory and its DoubleClick acquisition, Matt Cutts’ war on paid links, Stephen Colbert’s latest Internet coup…) but if I’m not in the mood to blog I’m not going to force it.

But I’m just taking a little break, not phasing out the blog. Which reminds me of another topic I’ve wanted to address: what is a good exit strategy for a blog? One of the blogs I follow for professional reasons just seems to have stopped updating regularly, if at all. This was a large blog with a strong audience and quite a bit of ad revenue. In another example, a blog I tried to start for work wasn’t getting any support internally and a decision was made to let it die. In neither case was anything posted to let readers know. Does anybody ever actually have an exit strategy for their websites or blogs?

Comments Off on Blogger’s Block

Category: Blogging

No Comments

No comments yet.

Sorry, the comment form is closed at this time.