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Sponsored Post: SponsoredReviews.com

Posted by Melanie Phung on Monday, March 12, 2007 at 12:31 pm

Note: I wrote this post in 2007. The link landscape has changed since then, and am not recommending these tactics/services for link building now.

SponsoredReviews.com launched in beta today and of course I went and signed up right away. (Damn, that’s one more site I need to include in my review of paid blogging services, which I said I’d do last month and still haven’t gotten around to.)

Right off the bat, the thing I already like (from an advertiser’s perspective) is that the system more closely resembles an RFP system; that is to say, you post an opportunity (here SponsoredReviews.com uses the same language as PayPerPost) and bloggers can submit bids to do the reviews for you. You can accept a blogger’s bid, haggle over the price or reject the bid outright (if the blog is off-topic, of poor quality, too expensive, etc.) None of the other paid blogging services allow you to reject specific bloggers.

Within 30 minutes of posting an opportunity to see how well SponsoredReviews.com worked, I had 2 bloggers bid on it — which seemed decent for a service that just launched earlier that morning. After about 2 hours I had about two dozen bids.

Like ReviewMe, SponsoredReviews.com allows you to actively approach specific bloggers with your opportunities, which they can then choose to take on if they wish. The mechanism by which to search for relevant blogs to approach is similar to ReviewMe; advertisers can browse by keywords the bloggers have chosen to describe their sites.

As far as the service goes from a blogger’s point of view, I haven’t had much time to play around with it, but I like that I can pursue specific opportunities (like PayPerPost) and that the payouts tend to be higher (like ReviewMe, except the likelihood of actually getting to do a review are much higher. I have yet to be approached by an advertiser through ReviewMe since I signed up).

If you’d like me to review and link to your site, you can do so from my SponsoredReviews.com profile page. But I’d caution you to read the paid reviews I’ve done of other sites first (read: if your site sucks, I won’t hesitate to lambaste you).

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Category: Link Building,Paid Content

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