Online Ads to Generate $81B by 2011
Posted by Melanie Phung on Sunday, March 4, 2007 at 10:22 pm
Online advertising will grow by 21%, reaching $81 billion by 2011, according to a research report by Piper Jaffray & Co. Internet Media and Marketing:
“The historically passive consumer is changing rapidly, not only becoming more informed and confident about purchase decisions, but also increasingly taking control of the consumption of information and content that used to be distributed by networks, studios, publishers and retailers,” said Safa Rashtchy, senior research analyst at Piper Jaffray, in a press release.
The report says that consumers are taking control of their consumption of online content and brands.
Tagged: online ads, Internet users
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