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SEO/SEM Firms Using Paid Blogging …

Posted by Melanie Phung on Saturday, February 10, 2007 at 10:35 pm

… for themselves.

It seems there’s an inordinate number of search marketing firms using paid blogging services like PayPerPost and Blogsvertise to build links to their own sites. Apogee Search, for example, is using PPP to advertise its services for helping small businesses get Top Google Rankings (what seems like it would be a very competitive phrase, but the results for that search don’t seem very authoritative). I don’t know why exactly, but this strikes me very much like when personal injury attorneys advertise on late night TV — I guess it’s kosher, but it strikes me as dĆ©classĆ©.

Here’s an interesting quote from Apogee’s site: “Remember there is only 5% of the SEM industry that is worth trusting” (which I’d rewrite: Remember, only 5% of the SEM industry is worth trusting… except I think that’s awfully pessimistic.) And another one: “Starting with SEO instead of PPC is a red-flag of common industry malpractice.” Say what?

I really don’t think fostering mistrust in search engine optimization firms is a great strategy for promoting your own search marketing firm, but there seems to be an awful lot of that going around.

This has been a paid post (filed under Blatant Advertising) via PayPerPost.

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