All About Content

In a departure from my usual snarky self, I’m genuinely thrilled to say I had the opportunity today to talk to one of the Google engineers who works on organic search. It was an hour-long web/teleconference during which we talked about pretty basic SEO (most of which everyone on my team obviously already knew, but there were a couple of gems in there that surprised me), and then we actually walked through part of our e-commerce site evaluating certain pages and things that could be improved. Again, no huge surprises there. But it was great validation to have him praise all the things we’ve been fighting so hard for (and that we still should implement those things we haven’t gotten to yet).

The funniest part, however, was at the very end when I asked him to tell me about the minus 30 penalty, and he immediately said “there are things I cannot talk about” (read: I will neither deny nor confirm the existence of this alleged penalty).