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SEO Is Not Rocket Science

Posted by Melanie Phung on Wednesday, January 24, 2007 at 8:02 pm

Things that are true:

  1. SEO is not rocket science
  2. SEO is not brain surgery
  3. Brain surgery is not rocket science
  4. Apples are not oranges
  5. Oranges have no need for SEO, rocket science OR brain surgery
  6. SEO cannot guarantee profit
  7. Excellent, “100% White Hat SEO” is no guarantee of profit either
  8. Black Hat SEO works sometimes, sometimes it doesn’t
  9. Hats can be stylish, with the right outfit
  10. Stirring up idiotic controversy about how SEO is irrelevant compared to paid search (or vice versa) is sure to generate heated conversations, publicity that can last weeks if not more, and links to your site.



Comments (2)

Category: Contextual Ads,Industry Buzz,search marketing


Comment by Paul

Made Thursday, 25 of January , 2007 at 8:05 pm

we should start a site called “” and just write articles about how stupid and smelly everyone the SEO world is– and how great…nay…Olympian everyone in the PPC world is.

Comment by Melanie Phung

Made Thursday, 25 of January , 2007 at 10:04 pm

Alas, the domain name is already taken… by someone who doesn’t seem to be taking olfactory offense.

But I’ve always liked “”

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