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December Search Stats – comScore and Compete

Posted by Melanie Phung on Tuesday, January 16, 2007 at 9:45 pm

According to just-released data from Compete, Google continues to gain search market share at everyone else’s expense (yawn, what else is new), everyone but AOL that is. Now there’s a twist. Is AOL the little search engine that could? Well, no. While it’s market share might not have declined last month, it’s still in a distant fourth place, with no hope of catching up, unless something dramatic happens in the search landscape. And then there’s the issue of AOL not using proprietary search technology.

ComScore released its own market share findings this week as well. According to comScore’s press release,

In December 2006, Google Sites captured 47.3 percent of the U.S. search market, gaining 0.4 share points from the previous month. Yahoo! Sites grew 0.3 share points, maintaining its second place ranking with 28.5 percent of U.S. searches, followed by Microsoft Sites (10.5 percent), Ask Network (5.4 percent) and Time Warner Network (4.9 percent).

ComScore further says, “Americans conducted 6.7 billion searches online in December, up 1 percent versus November. Annual growth rates in search query volume remained strong with a 30-percent increase since the same month a year ago.”

More info on these data at Danny Sullivan’s Search Engine Land.

Comments (1)

Category: Data,Google,Yahoo

1 Comment

Comment by Shortshire

Made Friday, 19 of January , 2007 at 7:14 pm

I can see Google as only getting bigger. In the next year, aol might get truly in trouble and Google might just buy them out. That might be the smart decision and then Google will get all the contextual advertising that aol used to have. We’ll have to wait and see for next year and see how the Search Stats end up.

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