Social Media Contributing to Retail Sales
Posted by Melanie Phung on Friday, December 1, 2006 at 10:42 pm
Hitwise did a webinar today covering social media networks and their relevance to retail traffic. The research company says that sites like MySpace, Facebook and others have become jumping-off points for people to get to a retailer site; up to 5% of the upstream traffic to online businesses came from a social network. (Email, by comparison, drives traffic at nearly twice that rate.)
But to keep it in perspective: 25% of traffic to retail sites starts with a query in a search box, according to the same research company.
Tagged: social media, market research
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