All About Content

My Unpaid "Paid Posting" for Blogsvertise

Posted by Melanie Phung on Friday, November 24, 2006 at 9:40 pm

Everyone except Blogsvertise staff, please go ahead and ignore this. (Or not. Who am I to tell you what to do.)

I signed up for and blogged about ReviewMe last week while I was at PubCon. About 5 days later I got a message in my dashboard that my review was approved and that I’d be getting $30.

Today I signed up for Blogsvertise, both as a publisher, and then as a blogger. Blogsvertise is also a paid blogging service like ReviewMe and PayPerPost, but it differs quite a bit in how it works.

Here are the (terribly written) Blogsvertise rules:

  • You do not have to necessarily endorse the advertiser’s website products or services, just mention them in your blog.
  • You will be assigned tasks by the administrator to write about in your blog.
  • Within your entry you must include 3 links to the website url in your blog.
  • At least 1 paragraph of approx 50-60 words or more is required for blog entry approval.
  • The task/entry must be completed within 1 week of being emailed to you.
  • Your blog entry must remain online and be a permanent entry in your blog.
  • And of course the usual “we can decide not to pay you if we don’t feel like it” rule.

Blogsvertise vs. ReviewMe
Only the first rule above applies to both services; after that the two services differ significantly.

  1. ReviewMe requires the blogger to disclose that the posting is paid for. Blogsvertise operates more like Pay-Per-Post (read my entry called Pay-Per-Shill), in which bloggers can decide whether to reveal that their post is, in effect, paid publicity.
  2. As an advertiser on Blogsvertise, I indicate how many posts I’d like to buy (with the default level being $20) and then Blogsvertise staff will assign items to various bloggers at their discretion. So, for two hundred bucks, Blogsvertise will get 10 bloggers to write about your site. From what I understood talking to the guy manning the booth at PubCon, this is a manual editorial process.

    I’m not signed up as an advertiser on ReviewMe, but from what I can tell, the advertiser on this service can choose which blogs they want their ads to appear on, based on a catalog of blogs organized by level. Some blogs (based on their Alexa rankings and inbound links) can command $250, whereas smaller blogs cost $60. Pay-per-Post, where I also don’t have visibility into how the advertiser side of the program works, is described as an RFP system, where you post an item, and bloggers “apply” to do those jobs.

  3. An obvious difference to me, as a blogger, is that ReviewMe paid me $30 for my ad about them. Blogsvertise isn’t giving me bupkis; I had to write this entry as part of an application to join their blogger network. Payout is supposed to be $5 to $10 per entry for new members, much lower than ReviewMe. At that rate, a person would need to do a lot of these before she saw any reasonably sized checks.
  4. As an advertiser, this is probably the model I’m going to prefer. For one, it’s cheaper. Two, Blogsvertise requires three links in each entry, unlike ReviewMe, which didn’t appear to require any links. That’s a major bonus if you are looking at these types of services from a link-building perspective. True, the blogger can choose to use completely irrelevant anchor text to link to you, but they probably won’t. Unless they just trying to be a pain in the ass. (Ahem.)

With all of these services, there is some danger of a backlash. We don’t yet know how this paid content model is going to be received by the general public (when and if they really figure it out), and it will be easy to find detractors who will try to use this against the advertisers, accusing them of astro-turfing.

I certainly wouldn’t want the Blogsvertise administrator to assign something to a blogger who is already known to be a passionate and vocal critic of my company. But I wouldn’t know. Worst case scenario, lots of people write about your site, but not one has anything good to say and they aren’t linking to your site with relevant anchor text.

Once I see what sort of results I get as an advertisers, I’ll update.

Click Here to Advertise on My Blog
Click Here to try Blogsvertise Advertising

Comments (2)

Category: Monetizing,Paid Content


Comment by Helen Hunt

Made Sunday, 15 of March , 2009 at 4:07 pm

Thanks for this post. I didn’t realise that there were differences in the way they operate. If I had know, I would not have taken the time to write 2 blog post for them and still haven’t got paid after 2 months.

I have to be choosy next time.
Nice blog by the way 🙂

Comment by Stuart

Made Monday, 6 of April , 2009 at 12:49 pm

Stay away from blogvertise – they don’t pay if you post for them always some just tiny little problem so they can’t approve your piece (while at the same time their advertisers are getting free click thrus from your site)

Blogvertise definitely unprofessional and probably dishonest AVOID

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