Google’s Name Change
Posted by Melanie Phung on Tuesday, May 2, 2006 at 8:06 pm
Google, for reasons having nothing to do with the flak it’s catching about Sino search censorship, changed the name of the Chinese-language version of Google. The new name is Gu Ge (pronounced “goo guh”) and means “Harvest Song” — the translation is supposed to invoke “rural Chinese traditions to describe a fruitful and rewarding experience.”
Not exactly breaking news at this point, but I wanted the opportunity to bust a myth.
Before everyone goes snickering about previous international marketing faux pas, realize that like all truly great anecdotes, neither the Coca Cola tadpole nor the Chevy “no go” Nova tales are entirely true. Gotta love Snopes.com.
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