Posted by Melanie Phung on Sunday, April 2, 2006 at 10:05 pm
Couple of weeks ago I wrote about the hiccup in Wal-Mart’s blog strategy and mentioned Steve Rubel, one of the new execs at Edelmann, the PR firm behind Wal-Mart’s blog outreach. Within hours, Rubel left a comment on my blog to clarify his position. If you think he’s a regular reader of my blog and that’s how he happened to read my post, then I’ve got a bridge to sell you. You see, when your niche is online reputation monitoring and management, you make sure the tools you’re using to keep your eye on what’s being blogged about your clients are also set to track what people are saying about you.
And people do like to talk about Steve Rubel, There’s a Steve Rubel tag in Technorati, and he’s not using it himself. (C’mon kids, everyone wave “hello” to Mr. Rubel and thank him for visiting today. Oh, and no disrespect intended, just illustrating a point here.)
About a week ago, a new blog purporting to be “A Naked Journal of the PR Business” shot one across Steve Rubel’s bows with its inaugural entry.
Immediately,[The next day] another blogger trashed the post as “The Worst of PR and WOM – All In One Post“, so within 24 hours there’s a blog that at that point is only about Rubel and another blogger talking about that post, and suddenly “blogging about Steve Rubel” is a “topic” in the Blogosphere.
You ever have that feeling that someone is talking about you, and then you realize that several thousand people are listening in and adding their two cents? Yeah, like that.
Rubel counters with a big yawn, focusing instead on Dale Carnegie’s basic principles for building relationships and how they apply to blogging.
Reputation monitoring seems to be a hot topic lately. There were a couple of panels devoted to the topic at SES New York. And Andy Beal has a great intro tutorial on online reputation monitoring. Last month I wrote about some ways that small businesses can improve their visibility for searches on their company name.
And last week I contributed some tips to a hapless soul who has “negative information” ranking in Yahoo for searches on his (her?) name. The approach to wiping out negative pages about an individual should differ from corporate strategy; not necessarily easier, but with a lot more opportunity for some fun and creativity. As I point out in my advice to “bergey,” you don’t even need to have your own website to dominate the first page of results.
(But as I also hint, unless you’re in the business of online reputation management or a politician, you might be kidding yourself if you think anyone but you cares what comes up when you do a search on your name. And, yes, I understand that this includes me.)
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