Google Bowling Skepticism Redux
Posted by Melanie Phung on Tuesday, March 21, 2006 at 10:24 pm
A couple of months ago when “Google bowling” was the hot buzz phrase whipping lots of marketers into a panic, I scoffed. I still scoff, but I have to do so less vehemently since Rand Fishkin (of SEOmoz.org) says he’s seen it work. I hate to believe it, but if randfish says it’s possible, then it seems less incredible.
There’s a significant caveat: it doesn’t work with established sites; i.e., those sites you’d target for Google bowling in the first place. If you’re targeting a site with established rankings, you’d just be helping them.
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