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5.3 Billion Searches in February

Posted by Melanie Phung on Friday, March 31, 2006 at 9:37 pm

Statistics are no fun if everyone agrees. Nielsen/Netratings says Google captured 48.5% of the 5.3 billion searches conducted in February. According to Nielsen’s numbers, both Google and Yahoo (at 22.5%) increased their share at the expense of MSN Search. AOL Search (6.6%) and My Way Search (2.7%) come in at numbers 4 and 5. Not making an appearance on this top 5 list is

5.3 billion searches were conducted in February, up from 3.8 billion during the same period last year. Nielsen attributes this growth largely to the increased number of searches per user, particularly image searches and shopping searches: “In February 2005, the average Web user ran 33.2 searches; by this February, that number had climbed to 43.1 searches, increasing 30% year over year. In contrast, the number of unique searchers increased year over year by just 6%.”

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Category: Data

WTF: Googlebot of Doom

Posted by Melanie Phung on Thursday, March 30, 2006 at 10:09 pm

There’s a great story on The Daily WTF about the Google spider wiping out every page of a company’s CMS-built website. How is that even possible? It had to do with someone copying and pasting a “delete this page” hyperlink from the CMS into the content of the published page. The way search engine spiders index the web, as we all know, is to “click” on every link it finds, so that’s what Googlebot did. Result: poof, pages gone.

(I was originally made aware of the story in the current Stepforth Weekly, one of my favorite SEM newsletters.)

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Category: Google,Googlebot

Y! Weather Report: 75% Chance of Updates

Posted by Melanie Phung on Thursday, March 30, 2006 at 11:42 am

If you’re starting to see significant changes in your Yahoo rankings, that would be because Yahoo just did a big index update. (Rumor has it they may be kicking out non-relevant sites en masse.) The comments on the Yahoo Search Blog — where the Weather Report was announced (after the fact) — aren’t showing the kind of love Y! was getting a while back … when Yahoo was building a lot of good will in the search community by being more transparent than the frustratingly enigmatic Google. Back when they were giving Weather Reports before they made updates.

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Category: Yahoo

Google Accidentally Deletes Own Blog

Posted by Melanie Phung on Tuesday, March 28, 2006 at 10:20 pm

This is really funny. It looked for a while like the Google blog had been hacked. Turns out the suspicious outage was not caused by a security issue. Did someone at Google think the Official Google Blog was a splog?

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Category: Uncategorized

Google’s Market Share Up Again

Posted by Melanie Phung on Tuesday, March 28, 2006 at 10:17 pm

ComScore released its new search market share figures and Google gained 6 points at the expense of Yahoo and MSN Search, for a total U.S. market share of 42.3%. Yahoo had just 27.6% of searches overall and queries on MSN fell to 13.5%. gained market share, capturing 6% percent of all searches being performed by Internet users, up from 5.3% a year ago.

RBC Capital Markets analyst Jordan Rohan goes on record to say Google could eventually be serving up results for 70% of all searches conducted in the United States.

However, as Rohan points out, market share data doesn’t necessarily translate directly into revenue. But c’mon now: 70%! Seventy percent? That’s crazy talk.

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Category: Uncategorized