All About Content

I’m at SES this week, as are many search professionals. You can catch good coverage of the sessions on the Search Engine Watch blog, as well as some of the major sites, so I won’t duplicate any efforts here.

But I did pay particular attention to the ClickZ track about consumer generated media (CGM) and how bloggers exert their influence on brands. It’s inspired me to consider blogging about the truly subpar service my colleague and I have been getting at the Sheraton thus far. Maybe write a couple of paragraphs about Sheraton’s terrible customer service, write a to-the-point headline, wrap it in H1 tags, and see if the post starts to rank on searches for Sheraton complaints… it would be an interesting experiment. Would that be bad? It’s not like I’m just making it up; there have been multiple screw-ups and the response by the staff has been incredibly unfriendly and unhelpful. (Except Claudia. She was very nice. Thank you, Claudia)