All About Content

David Utter of WebProWorld reports on a survey conducted by Gallup: blog readership is flat or declining.

A scant 9 percent of users read blogs frequently, with 11 percent reading them occasionally. Out of the 13 activities Gallup measured in its poll, reading blogs finished dead last.

And Slate columnist Daniel Gross, contrary to the rah-rah tone of Dave Sifry’s report on the blogosphere, wonders whether blog popularity among the business sector has hit its peak. In his February 12 article, titled Twilight of the Blogs, he writes that “[t]here are troubling signs — akin to the 1999 warnings about the Internet bubble — that suggest blogs have just hit their top.”

Thesis, antithesis, synthesis. Just like the Internet didn’t disappear after the bubble popped, blogging isn’t going anywhere. Too much attention, too quickly always leads to a big let down. Once the hype is over, things will come back into perspective and the best blogs will continue to provide value and exert influence.