All About Content

You know when it’s time to give your in-house search marketers a big bonus when you want your customers to visit your website and you don’t have to give a URL, you just tell the audience to “Google us.” According to a The Search Insider article, a new 30-second TV spot produced by GM ends with this unusual call to action, and a screenshot of the Google interface with “Pontiac” typed in the search field.

The article goes on to explain:

GM’s campaign implies tremendous authority and trust in the Google brand. It’s almost as if Google is moving into the territory of J.D. Power & Associates as the ubiquitous barometer of customer satisfaction, so often plugged into automotive advertising. GM sales and marketing chief Mark LaNeve said in a recent Business Week article by David Kiley: “We’re touting Google, frankly, because it stands for credibility and consumer empowerment, and we like the association.”

… While association with Google’s credibility is understandable, no responsible brand manager would widely promote a search for his brand, without some degree of confidence that the results will support the brand objectives.

Tell me about it.

Update: Feb 1
I just saw the commercial. Slick.