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How Men and Women Use the Internet

Posted by Melanie Phung on Thursday, December 29, 2005 at 10:23 pm

The Pew Internet and American Life Project yesterday released its latest study. Apparently in Cyberspace, Mars and Venus are wedded to their gender roles. Jason Miller of WebProNews writes: “Women view the Internet as a place to extend, support, and nurture relationships and communities… Men are more likely to use the Internet to check the weather, get news, find do-it-yourself information, acquire sports scores and information…”

Other data from the report include:

  • 67% of the adult American population goes online, including 68% of men and 66% of women
  • 86% of women ages 18-29 are online, compared with 80% of men that age.
  • 34% of men 65 and older use the Internet, compared with 21% of women that age.
  • 62% of unmarried men compared with 56% of unmarried women go online
  • 75% of married women and 72% of married men go online
  • 61% of childless men compared with 57% of childless women go online
  • 81% of men with children and 80% of women with children go online.
  • 52% of men and 48% of women have high-speed connections at home
  • 94% of online women and 88% of online men use email
1 Comment

Comment by Melanie Phung

Made Saturday, 7 of January , 2006 at 10:00 pm

Also check out the “Consumer Technology Profiles, 2005″ market research reports from Forrester Research:

Men Are From CNET, Women Are From iVillage - Gender Roles Persist Even As The Technology Adoption Gap Closes

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