AdSense and Dollar Sensibility
Posted by Melanie Phung on Wednesday, December 7, 2005 at 9:59 pm
Yahoo Publisher Network (beta), Yahoo’s challenge to Google AdSense, has been generating some positive buzz among publishers. Participation in the program was by invitation only, but they’re taking applications now.
Apparently the difference in per-click payouts is large enough to outweigh lower click-through rates (according to one publisher I asked, income is up 40%-60%!)
That, plus some recent grumbles that AdSense ads are becoming less targeted and relevant to publishers’ sites, might result in a sizable migration. I have to admit that I grow increasingly puzzled by the AdSense advertisements showing up on many sites, this one included.
AdSense losing customers to YPN is significant because analysts estimate that search advertising in the United States could grow nearly 80% in the next five years to $7.5 billion.
Hope we publishers are going to see some of that come over our way.
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