Free Web Analytics Help Advertisers
Posted by Melanie Phung on Friday, November 18, 2005 at 8:33 am
Google is giving away the web analytics program formerly-known-as Urchin.
The company wants to give online marketers and publishers analytics tools to have a better sense of what customers want, said Paul Muret, Google engineering director, who was one of the founders of Urchin. “With this knowledge, businesses can create more accurate advertising and build better web sites,” said Mr. Muret.
It boggles the mind the amount of content, as well as what kinds of user behavior data, Google is going to have at its fingertips. Don’t think for a moment there isn’t a strategy behind an offering like this - Google is in the money-making business after all.
So popular was this announcement, timed to coincide with PubCon, that enough people rushed to sign up that it caused problems for existing (paying) users.
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