All About Content

Adding Value to the Web (Not!)

Posted by Melanie Phung on Saturday, November 12, 2005 at 11:02 pm

This is the kind of thing that gives people the idea that Internet marketers are slimy: an auto blog generator.

The blog generator site pitches to owners of the kinds of spam blogs — AdSense splogs — I explained in my October 20 entry, Say It 5 Times Fast: Blogspot Splog Bomb

There’s a second type of splog I didn’t mention. This splog is a subset of sites that don’t target searchers directly, but rather are created as a way to artificially inflate the number of hyperlinks pointing to another site, the target site.

That’s because search engine algorithms favor sites that have a lot of links pointing to them. Inbound links are considered a sort of “vote” for the target site. However, links are not all worth the same and the less authoritative the page the link is coming from, the less value that link has. So this type of web spam, like the ad-based splogs, also requires the creation of a lot of sites (a brute force strategy) to accomplish the spammers’ goals.

Creating fake sites solely for the purpose of improving the popularity of other sites — which themselves can be legitimate, content-rich sites — is obviously not something of which the search engines approve and a strategy that has been hit hard by recent algorithm updates.

Read more about the importance of links in Link Popularity Explained.

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