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Some Info Shouldn’t Be Search-Optimized

Posted by Melanie Phung on Sunday, October 23, 2005 at 7:05 pm

To make up for yesterday’s bad advice, a real tip: did you know that you can type “inurl:password” into the Google search box to find all URLs that contain a password string? Hopefully you’re not entering your passwords into unencrypted forms, but the “inurl” operator is just one of many tools available to searchers and hackers alike.

And it’s one of the examples given in the useful but not-too-overwhelming October 4 SEO Chat article: Hiding Your Sensitive Data From Google and the World.

A Richness of Embarrassment
Don’t worry; the powers that be over at the Googleplex are aware of the security issues. CNet published sensitive information on Google exec Eric Schmidt in July — to demonstrate how easy it is to find such information using the Google search engine. In response to which the search giant blacklisted CNET reporters for a year. (What got less publicity is that Google eventually backed down after a few months.)

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